Axel entertainment
Figma, Framer
2025
Overview
As an intern at a digital agency, I designed the web experience for Axel Entertainment, an agency that takes the heavy lifting off content creators. The core problem wasn't that creators didn't want the service, it was that they felt overwhelmed by the process. The challenge was to design Service Pages that didn't just list features (like "editing" or "scripting") but validated the user's pain points first. I created a distinct visual journey for Short Form (TikTok/Reels) and Long Form (YouTube) audiences while maintaining a cohesive brand identity.
Deliverables
Goal: Content hierarchy tailored to address the audience's main problems and build trust, rather than just listing features.
Responsive Framer Build: A fully adaptive implementation ensuring a seamless experience across mobile, tablet, and desktop.
User-Centric Architecture: A layout structure designed to reduce friction and guide users naturally toward booking or contact points.
The "Empathy" Section (The Purple Card)
I designed a large, distinctive purple card titled "We know it's not easy," featuring an image of a stressed creator and a list of pain points.
Visual Separation: I used a dark purple container to visually separate the "Problem" from the rest of the "Happy" content. This creates a psychological pause for the user to say, "Yes, that’s me. I am stressed."
Empathy First: Before selling the solution, I had to validate the struggle. This section serves as the "Bridge" in the marketing funnel.
The "Zig-Zag" Solutions Layout
I designed the core services displayed in an alternating layout: Image Left/Text Right, then Text Left/Image Right.
Fighting Scanning Fatigue: If I had listed these as bullet points, users would skim past them. The Zig-Zag layout (Z-Pattern) forces the eye to move back and forth, increasing the time spent on the page and ensuring each benefit gets individual attention.
